Five Things We Learned From Doing A Twitter Only Recruitment


About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. … Continue reading Five Things We Learned From Doing A Twitter Only Recruitment

Social conversations: time to move beyond broadcasting


Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and social conversations. People sharing their passions and interests is what social is all about for … Continue reading Social conversations: time to move beyond broadcasting

The Unexpected Benefits Of Becoming A Social Organisation


It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall came down. Hundreds of Bromford people have online profiles and blogs. Virtually all are members … Continue reading The Unexpected Benefits Of Becoming A Social Organisation

Your Own Personal Social Media Policy: 10 Top Tips


“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,”  – Professor Joonas Rokka One of the best links I saw last week was about how employees active on social media play a crucial role in corporate brand management. … Continue reading Your Own Personal Social Media Policy: 10 Top Tips

How Social Are Your Organisational Values?


One of the most repeated laws of the social web is that people trust word of mouth recommendation via personal networks more than they do advertising or PR. With that in mind , it’s odd that more organisations don’t harness one of the most powerful resources at their disposal-the people they employ. If ,for example, you … Continue reading How Social Are Your Organisational Values?

Social Media Training: Don’t Mention #Socialmedia


Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we … Continue reading Social Media Training: Don’t Mention #Socialmedia