socialmedia
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My Five Most Popular Posts of 2014
It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally. To that we also need to add our online profiles and give consideration to how we spend our digital time.… Continue reading
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Lessons in Digital Leadership (from South Korea and Uganda)
In case you missed it: the South Korean President , Park Geun-hye , issued a press release last week that sent reverberations around the globe. Her Klout score had gone up. Yes , the leader of one of the most… Continue reading
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Adapt or Die: 3 Challenges To Going Digital
Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern… Continue reading
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The Social CV: How Social Media Could Get You Your Next Job
I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask… Continue reading
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5 (More) Social Media Mistakes To Avoid
Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1. Failing to use a photo or avatar for your profile 2. Not completing your… Continue reading
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Why Your Social Media Should Follow The Customer – Not Your Opening Hours
Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful… Continue reading
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The Connected Homeless
“It’s amazing how nice their Smartphones are. Some would actually go without food rather than lose their Smartphone.” This quote is from a manager of a homelessness hostel. Someone who has observed up close that, for the Connected Generation ,… Continue reading
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The Rules of Attraction
I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And… Continue reading
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It’s our Birthday – Top Learnings of Bromford Social Media Year One
Last night – at our Board – the Chair opened the meeting with a question that I was utterly unprepared for. “Does anyone have an objection to people tweeting during this meeting? As long as they keep the comments relevant… Continue reading
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12 Weeks To Change Your Online Life (or hand your iPad back…)
I’ve had a breakthrough that I want to share. Last Week I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media. 3… Continue reading