It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.
To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I can’t be the only one nearing digital burnout.
I closed several accounts this year and am starting to withdraw from the seemingly endless discussion groups. “Let’s set up a Yammer group to continue this debate”. No, let’s not! Social media going forward is about developing social layers rather than siloed networks.
This year I’ve spent more time on Instagram and SlideShare than before and Twitter continues to provide great value.
It’s been a pretty good year for this blog. It’s had a significant increase in hits and , much more importantly, a big spike in the number of comments and contributors.
I think with blogging most of us start out posting what we think other people would want to hear before finding our true voice. The organic nature of social media means you end up in the hands of people who share the same passions – and you connect with fascinating people from all over the world.
Whatever anyone says, blogging isn’t easy. Just like any form of social media the more you give the more you get out.
I know a lot of people who’ve started blogging in a professional capacity only to give up when their first few posts receive minimal attention.
It’s time to wake up folks.
Social media is an increasingly crowded space and no-one is waiting on your latest pronouncement! Just because you are a big organisation or successful CEO you have absolutely no right to command attention.
Social is about relationships – they take time to build and need effort to truly nurture.
It’s no coincidence that the 5 most popular posts on here have either featured other people’s work , started a debate , or were collaborations.
Here they are – in reverse order of course:
My attempted takedown of the innovation naysayers generated lots of comment. The war on mediocrity needs to intensify in 2015.
As public service cuts deepen it’s only natural that enlightened organisations will embark on a cull of their most expendable and expensive resource – the manager.
The second year of the online influencer list for people working in and around social housing sent my Twitter into meltdown. This time we introduced a public nominations system (thanks Shirley Ayres for that idea!) which received hundreds of votes – showing that people love the interactive elements of social.
I was in Vietnam when my UK timeline erupted in fury at the latest Channel 4 docu-soap. Intrigued as to whether the haters had actually watched it , I came back and viewed it back to back. They clearly hadn’t. Poverty porn, much like real porn I guess , comes in varying degrees of quality and this series was pretty damn good. It had a better narrative about hope and aspiration than the social housing sector has ever managed.
My most popular post (ever) detailed how 90% of work is a waste of time and money. It split the comments section , but I guarantee we’ll see some big UK organisations rationalising their offices in 2015.
My blogging resolution next year is to be more diligent with the regularity of posts. With the exception of powerplayers , all these were written very quickly indeed.
I mess about with posts too much and perhaps worry about offending people. On social media someone somewhere gets upset about anything and everything.
I’m going to hang a a little looser this year and maybe publish some of my 100+ draft posts.
Happy New Year to you and your loved ones. Thanks for your support!