Tag: twitter

How Technology Is Changing Our Conversation

In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to for years: “I’m so sorry to see what’s happening.” The second was from her best ...

The Number 1 Priority For Your CEO: Building Trust

Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest ...

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My Five Most Popular Posts of 2014

It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I ...

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Throwback: Our Social Journey (So Far….)

Your life story is being told by the digital content you produce  One of the downsides of our digital lifestyle is that we simply can’t retain the information that passes through it. I couldn’t tell you what I tweeted last week, much less a year ago. Digital storage is changing our memories. We don’t need to ...

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Five Things We Learned From Doing A Twitter Only Recruitment

About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. ...

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Why the Bromford Innovation Lab is only recruiting via Twitter

Imagine a future where you don’t have a CV or resume. A future where your talent and achievements are broken down into tweetable chunks. Your professional life , and a good bit of your personal too, is available online for all to see. You are scored according to your worth and the value of your ...

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3 Things We Should Learn From Benefits Street

Apart from the unfortunate title, Benefits Street is pretty good. Having seen the first two episodes I genuinely can’t understand what the fuss is about. It’s a great piece of commercial television (think – My Big Fat Gypsy Wedding) that’s designed to shock. And , boy , have we fallen for it. Primetime TV + Benefits ...

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The Unexpected Benefits Of Becoming A Social Organisation

It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall came down. Hundreds of Bromford people have online profiles and blogs. Virtually all are members ...

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5 (More) Social Media Mistakes To Avoid

Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. ...

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The Rules of Attraction

I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And you were the customer. Would you have joined in?” After a few seconds deliberation – ...