The Smartest People Will Never Work For You


Joy’s law is the principle that “no matter who you are, most of the smartest people work for someone else”. Bill Joy, the computer engineer to whom it’s attributed argued that if you rely solely on your own employees, you’ll never solve all your customers’ needs. It’s a quote that’s never been more true. Joy … Continue reading The Smartest People Will Never Work For You

How Technology Is Changing Our Conversation


In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to for years: “I’m so sorry to see what’s happening.” The second was from her best … Continue reading How Technology Is Changing Our Conversation

The Number 1 Priority For Your CEO: Building Trust


Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest … Continue reading The Number 1 Priority For Your CEO: Building Trust

My Five Most Popular Posts of 2014


It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I … Continue reading My Five Most Popular Posts of 2014

Throwback: Our Social Journey (So Far….)


Your life story is being told by the digital content you produce  One of the downsides of our digital lifestyle is that we simply can’t retain the information that passes through it. I couldn’t tell you what I tweeted last week, much less a year ago. Digital storage is changing our memories. We don’t need to … Continue reading Throwback: Our Social Journey (So Far….)

Five Things We Learned From Doing A Twitter Only Recruitment


About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. … Continue reading Five Things We Learned From Doing A Twitter Only Recruitment

Why the Bromford Innovation Lab is only recruiting via Twitter


Imagine a future where you don’t have a CV or resume. A future where your talent and achievements are broken down into tweetable chunks. Your professional life , and a good bit of your personal too, is available online for all to see. You are scored according to your worth and the value of your … Continue reading Why the Bromford Innovation Lab is only recruiting via Twitter

3 Things We Should Learn From Benefits Street


Apart from the unfortunate title, Benefits Street is pretty good. Having seen the first two episodes I genuinely can’t understand what the fuss is about. It’s a great piece of commercial television (think – My Big Fat Gypsy Wedding) that’s designed to shock. And , boy , have we fallen for it. Primetime TV + Benefits … Continue reading 3 Things We Should Learn From Benefits Street

The Unexpected Benefits Of Becoming A Social Organisation


It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall came down. Hundreds of Bromford people have online profiles and blogs. Virtually all are members … Continue reading The Unexpected Benefits Of Becoming A Social Organisation

5 (More) Social Media Mistakes To Avoid


Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. … Continue reading 5 (More) Social Media Mistakes To Avoid

The Rules of Attraction


I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And you were the customer. Would you have joined in?” After a few seconds deliberation – … Continue reading The Rules of Attraction

Social Media: A Trust Thing


I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud in the cafe area – don’t put it on social media.” So it’s shocking to … Continue reading Social Media: A Trust Thing