Category: Social Media

What Does Your Social Media Say About Your Organisation?

Please for the love of God can we stop with the Digital by Default, the Digital by Design – It’s just life! – Amy Nettleton There’s a danger we can overthink digital. Whilst organisations grapple with the ‘cultural challenges’ of digital transformation, real people – the citizens, customers and users with more important things to ...

Redefining Trust In A Digital Age

Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution,  a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores ...

Making Sense of Social Media and Learning

 In 2017 not using social media as a leader is akin to sitting in a closed office with the door shut and the phone on divert – all day everyday. However – there’s often a gap between social media and our ‘real’ work. Despite the fact that we’ll spend about three years of our lives ...

Standing Out and Keeping Attention in the Digital Age

24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative. He had the balls to take a position and make an emotional connection with people.” ...

Five Ways Social Media Can Inspire Creativity

Can Twitter make employees more innovative? In our study, Twitter users and non-users generally submitted the same number of ideas at work. However the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. – Salvatore Parise, Eoin Whelan and Steve Todd  Last week I was speaking ...

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My Five Most Popular Posts of 2014

It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I ...

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Five Things We Learned From Doing A Twitter Only Recruitment

About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. ...

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Social conversations: time to move beyond broadcasting

Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and social conversations. People sharing their passions and interests is what social is all about for ...

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Your Own Personal Social Media Policy: 10 Top Tips

“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,”  – Professor Joonas Rokka One of the best links I saw last week was about how employees active on social media play a crucial role in corporate brand management. ...

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Social Media Training: Don’t Mention #Socialmedia

Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we ...