Category: Social Media

Standing Out and Keeping Attention in the Digital Age

24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative. He had the balls to take a position and make an emotional connection with people.” ...

Five Ways Social Media Can Inspire Creativity

Can Twitter make employees more innovative? In our study, Twitter users and non-users generally submitted the same number of ideas at work. However the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. – Salvatore Parise, Eoin Whelan and Steve Todd  Last week I was speaking ...

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My Five Most Popular Posts of 2014

It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I ...

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Five Things We Learned From Doing A Twitter Only Recruitment

About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. ...

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Social conversations: time to move beyond broadcasting

Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and social conversations. People sharing their passions and interests is what social is all about for ...

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Your Own Personal Social Media Policy: 10 Top Tips

“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,”  – Professor Joonas Rokka One of the best links I saw last week was about how employees active on social media play a crucial role in corporate brand management. ...

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Social Media Training: Don’t Mention #Socialmedia

Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we ...

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20 Things They Never Told Us About Going Social

 ‘Pecha Kucha’ (literally – “Chit Chat” in Japanese) is a short presentation of 20 slides shown for 20 seconds each. The 20×20 format allows the presenter to talk for six minutes and 40 seconds – no more, no less – on a personal passion, project or interest of their choice.  I was recently asked to ...

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The Top 50 Power Players In Housing [Klout Edition]

“The list doesn’t destroy culture; it creates it. Wherever you look in cultural history, you will find lists. In fact, there is a dizzying array. We like lists because we don’t want to die.” – Umberto Eco We all love a good list. You know – The top 500 movies of all time. The best ...

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How Social Is Your CEO?

Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website. No media links. When I asked why he doesn’t use social media , he answered simply: Paul ...