What Does Your Social Media Say About Your Organisation?


Please for the love of God can we stop with the Digital by Default, the Digital by Design – It’s just life! – Amy Nettleton There’s a danger we can overthink digital. Whilst organisations grapple with the ‘cultural challenges’ of digital transformation, real people – the citizens, customers and users with more important things to … Continue reading What Does Your Social Media Say About Your Organisation?

Redefining Trust In A Digital Age


Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution,  a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores … Continue reading Redefining Trust In A Digital Age

Making Sense of Social Media and Learning


 In 2017 not using social media as a leader is akin to sitting in a closed office with the door shut and the phone on divert – all day everyday. However – there’s often a gap between social media and our ‘real’ work. Despite the fact that we’ll spend about three years of our lives … Continue reading Making Sense of Social Media and Learning

Standing Out and Keeping Attention in the Digital Age


24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative. He had the balls to take a position and make an emotional connection with people.” … Continue reading Standing Out and Keeping Attention in the Digital Age

Five Ways Social Media Can Inspire Creativity


Can Twitter make employees more innovative? In our study, Twitter users and non-users generally submitted the same number of ideas at work. However the ideas of Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. – Salvatore Parise, Eoin Whelan and Steve Todd  Last week I was speaking … Continue reading Five Ways Social Media Can Inspire Creativity

My Five Most Popular Posts of 2014


It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I … Continue reading My Five Most Popular Posts of 2014

Five Things We Learned From Doing A Twitter Only Recruitment


About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. … Continue reading Five Things We Learned From Doing A Twitter Only Recruitment

Social conversations: time to move beyond broadcasting


Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and social conversations. People sharing their passions and interests is what social is all about for … Continue reading Social conversations: time to move beyond broadcasting

Your Own Personal Social Media Policy: 10 Top Tips


“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,”  – Professor Joonas Rokka One of the best links I saw last week was about how employees active on social media play a crucial role in corporate brand management. … Continue reading Your Own Personal Social Media Policy: 10 Top Tips

Social Media Training: Don’t Mention #Socialmedia


Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we … Continue reading Social Media Training: Don’t Mention #Socialmedia

20 Things They Never Told Us About Going Social


 ‘Pecha Kucha’ (literally – “Chit Chat” in Japanese) is a short presentation of 20 slides shown for 20 seconds each. The 20×20 format allows the presenter to talk for six minutes and 40 seconds – no more, no less – on a personal passion, project or interest of their choice.  I was recently asked to … Continue reading 20 Things They Never Told Us About Going Social

The Top 50 Power Players In Housing [Klout Edition]


“The list doesn’t destroy culture; it creates it. Wherever you look in cultural history, you will find lists. In fact, there is a dizzying array. We like lists because we don’t want to die.” – Umberto Eco We all love a good list. You know – The top 500 movies of all time. The best … Continue reading The Top 50 Power Players In Housing [Klout Edition]

How Social Is Your CEO?


Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website. No media links. When I asked why he doesn’t use social media , he answered simply: Paul … Continue reading How Social Is Your CEO?

Why Social Recruitment Is Disrupting How We Apply For Jobs


What if your next employer spent ten minutes searching your online profile? Are you happy with everything they would find? Last week I posted about how social media could land you your next job and the dangers of online professional invisibility. But having a badly curated profile can be even more damaging when it comes … Continue reading Why Social Recruitment Is Disrupting How We Apply For Jobs

The Social CV: How Social Media Could Get You Your Next Job


I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask them to imagine a future where you don’t have a CV or resume. A future … Continue reading The Social CV: How Social Media Could Get You Your Next Job

5 Social Media Policies That You Can Love


I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want to look at a few organisations whose policies and guidance acknowledge the risks but see … Continue reading 5 Social Media Policies That You Can Love

5 (More) Social Media Mistakes To Avoid


Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. … Continue reading 5 (More) Social Media Mistakes To Avoid

Why Your Social Media Should Follow The Customer – Not Your Opening Hours


Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful business model still in existence that operates in this way. In the years following the … Continue reading Why Your Social Media Should Follow The Customer – Not Your Opening Hours

10 Myths From The Year We Went Social


2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that social and digital engagement can bring. This was year we went social. And these are … Continue reading 10 Myths From The Year We Went Social

The Delicate Balance Of Online and Offline Influence


“What is truly exciting about where we are today is that never before in our collective history has it been so accessible for absolutely everyone to provide their voice to the conversation. Where anyone with ‘humble beginnings’ can make a name for themselves.  Your ability to influence comes more from what you have to offer, … Continue reading The Delicate Balance Of Online and Offline Influence