I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm.
In this post I want to look at a few organisations whose policies and guidance acknowledge the risks but see far greater benefit in their colleagues being digitally active. Here are five of the approaches I like – together with a link to their policy or guidance. Hope you like them too.
1 – The Police Service
For my money no public service has embraced social media as well as the Police. If you doubt this I would recommend you subscribe to the excellent blog from Russell Webster – who frequently highlights best practice in police digital engagement Each authority has its own policy but I want to draw your attention to the superlative guide put together by Gordon Scobbie and his colleagues. Called Engage: Digital and Social Media Engagement For The Police Service it’s the very best demystification of the professional use of social media I have seen.
Best Bit:
I love the mythbusting that is incorporated into the guidance. Here’s an example:
2 – Gap
Unfortunately the Gap guidance is not available for the public – but the main points are here. The policy itself is issued to all employees in a handy iPhone-size brochure. Entitled “OMG you will never guess what happened at work today!!” it’s written in an entirely conversational style.
Even the warnings are written as you would say them:
Best Bit:
I love this bit of advice for when you realise you have posted something you shouldn’t have:
“If you !%@# up? Correct it immediately and be clear about what you’ve done to fix it.”
3 – Bromford Group
Look , I know I work for them. But even if I didn’t I would say that Bromford have one of the most enlightened approaches to social media around. Like Gap – the Bromford social media guidance is written in a very conversational style – and it sets out very clearly the difference between what it calls a business , sponsored and personal account.
Best Bit:
I love the fact the guidance is very visual. This is an inspired way to sum up your advice:
4 – Kirklees Council
Kirklees treat social media really seriously. So seriously their policy and guidance has it’s own website. It’s jam packed full of advice , case studies , forums and useful tips. This is an organisation who who have applied a huge amount of thought to how they are going to support colleagues and stakeholders.
Best Bit:
I love the 3 Steps to Using Social Media. I think many organisations could learn from this Listen , Participate , Transform approach to going social:
5 – Southwest Airlines
Southwest are masters in using digital to engage with customers and tell the story of their brand. I’ve never flown with them so I have no idea if the reality matches the sheer brilliance of their customer engagement. If you haven’t seen their community and , especially , their blog – you should have a look.
Their guidelines are more prescriptive than the others – but I like the way it’s just 8 points on one page in clear language.
Best Bit:
It’s straight-talking. I like this……
These are five of my favourites – but which others have you seen? I’d love to hear…..
Paul Taylor 
