My Five Most Popular Posts of 2014


It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I … Continue reading My Five Most Popular Posts of 2014

Lessons in Digital Leadership (from South Korea and Uganda)


In case you missed it: the South Korean President , Park Geun-hye , issued a press release last week that sent reverberations around the globe. Her Klout score had gone up. Yes , the leader of one of the most digitally connected nations on the planet , saw fit to announce that her score had … Continue reading Lessons in Digital Leadership (from South Korea and Uganda)

Adapt or Die: 3 Challenges To Going Digital


Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote … Continue reading Adapt or Die: 3 Challenges To Going Digital

The Social CV: How Social Media Could Get You Your Next Job


I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask them to imagine a future where you don’t have a CV or resume. A future … Continue reading The Social CV: How Social Media Could Get You Your Next Job

5 (More) Social Media Mistakes To Avoid


Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. … Continue reading 5 (More) Social Media Mistakes To Avoid

Why Your Social Media Should Follow The Customer – Not Your Opening Hours


Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful business model still in existence that operates in this way. In the years following the … Continue reading Why Your Social Media Should Follow The Customer – Not Your Opening Hours

The Connected Homeless


“It’s amazing how nice their Smartphones are. Some would actually go without food rather than lose their Smartphone.” This quote is from a manager of a homelessness hostel.  Someone who has observed up close that, for the Connected Generation , staying in touch with their networks isn’t a luxury- it’s a necessity. This isn’t something … Continue reading The Connected Homeless

The Rules of Attraction


I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And you were the customer. Would you have joined in?” After a few seconds deliberation – … Continue reading The Rules of Attraction

It’s our Birthday – Top Learnings of Bromford Social Media Year One


Last night – at our Board – the Chair opened the meeting with a question that I was utterly unprepared for. “Does anyone have an objection to people tweeting during this meeting? As long as they keep the comments relevant to the items being discussed?”. A couple of eyebrows were raised. But nobody objected. This … Continue reading It’s our Birthday – Top Learnings of Bromford Social Media Year One

12 Weeks To Change Your Online Life (or hand your iPad back…)


I’ve had a breakthrough that I want to share. Last Week  I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media. 3 Rules I’ll loan you an iPad for 12 Weeks. If it doesn’t change your life … Continue reading 12 Weeks To Change Your Online Life (or hand your iPad back…)