My Five Most Popular Posts of 2014


It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time. The temptation with social is to spread yourself across every available platform – and I … Continue reading My Five Most Popular Posts of 2014

Lessons in Digital Leadership (from South Korea and Uganda)


In case you missed it: the South Korean President , Park Geun-hye , issued a press release last week that sent reverberations around the globe. Her Klout score had gone up. Yes , the leader of one of the most digitally connected nations on the planet , saw fit to announce that her score had … Continue reading Lessons in Digital Leadership (from South Korea and Uganda)

Adapt or Die: 3 Challenges To Going Digital


Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote … Continue reading Adapt or Die: 3 Challenges To Going Digital

The Social CV: How Social Media Could Get You Your Next Job


I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask them to imagine a future where you don’t have a CV or resume. A future … Continue reading The Social CV: How Social Media Could Get You Your Next Job

5 (More) Social Media Mistakes To Avoid


Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. … Continue reading 5 (More) Social Media Mistakes To Avoid

Why Your Social Media Should Follow The Customer – Not Your Opening Hours


Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful business model still in existence that operates in this way. In the years following the … Continue reading Why Your Social Media Should Follow The Customer – Not Your Opening Hours