Tag: Steve Jobs

The Complex Task of Simplicity

If you want to make things truly simple to use by your customers, you will nearly always have to make your organization take on more complexity – Gerry McGovern Yesterday, I delivered a talk at a conference that was aimed at getting organisations ‘back to basics’. The problem, I proposed, was that we live in a ...

How The 9-5 Saps Our Creativity and Harms Our Productivity

From ten to eleven, have breakfast for seven; From eleven to noon, think you’ve come too soon; From twelve to one, think what’s to be done; From one to two, find nothing to do; From two to three, think it will be; A very great bore to stay till four. – A Day At The ...

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Lessons in Customer Experience from Apple

Apple has a clearly defined mission of creating products that are “insanely great.”   Simply stating that ambition achieves little.  It is Apple’s commitment to its values, such as integrated architecture and clean design (even on the inside of the device where no one will see it), that defines its products in the marketplace.   ...