How To Lose Trust During Complex Times


Why are we losing trust in leaders during the pandemic?

The story has become about the data and nothing else. Great stories help us to persuade people to take action.

Stories about data persuade people to argue about the data.

The Social Sector Must Rebuild Trust Through Equal Partnerships


This is a edited version of an article originally written for Inside Housing There is a growing realisation that many of our social institutions and public services have run their course. Communities need something different from what’s currently on offer. We could be at the tipping point, the moment when future relationships between citizens and … Continue reading The Social Sector Must Rebuild Trust Through Equal Partnerships

Rebuilding Trust Requires Getting Comfortable With Being Uncomfortable


Difficult conversations, the ones which we all too often shy away from, are the very thing that help build trust in one another. For instance, if you want to spot a couple who are on the verge of splitting up, look for the ones who have stopped talking and are sitting in silence. The ones … Continue reading Rebuilding Trust Requires Getting Comfortable With Being Uncomfortable

How Complexity Kills Trust


Customers trust those who give them control — who put them in control — of their lives. They distrust those who try to control them. – Gerry McGovern Why do you trust the companies, organisations, and institutions you deal with? Chances are it isn’t because they have a customer charter, seek to involve you in their decision making,  or … Continue reading How Complexity Kills Trust

Does Benchmarking Really Save Companies From Failure?


Even in the very best organisations, bad practice is waiting just around the corner. In 2014 General Motors began the recall of the Chevrolet Cobalt which would ultimately affect nearly 30 million cars worldwide. The problem was with the ignition switch which could shut off the car while it was being driven, disabling power steering, power … Continue reading Does Benchmarking Really Save Companies From Failure?

The Number 1 Priority For Your CEO: Building Trust


Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest … Continue reading The Number 1 Priority For Your CEO: Building Trust

Redefining Trust In A Digital Age


Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution,  a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores … Continue reading Redefining Trust In A Digital Age

Is Your Organisation Making The Impossible Possible?


2016 was the year the social media bubble burst. The year we woke up to the fact that – despite what Twitter and Facebook tell us – a lot of people think exactly the opposite to what we do. It was us, not them, who were in a bubble. I spent New Year travelling – … Continue reading Is Your Organisation Making The Impossible Possible?

Building Trust and Standing Out in the Digital Age


In many ways the events of 2016 are less a surprise and more the logical outcome of what we already knew. As I wrote early last year – we are in an era of ‘trust deficit’ – where more people distrust institutions than believe in them. When belief in government, business, media and nonprofits dips below 50%, … Continue reading Building Trust and Standing Out in the Digital Age

The End of Trust (and how organisations can rebuild it)


We’ve seen an alarming evaporation of trust across all institutions, reaching the lows of the recession in 2009. Trust in government, business, media and non-profits is below 50% in two-thirds of countries, including the U.S, U.K, Germany and Japan. There has been a startling decrease in trust.  Richard Edelman The annual Edelman Trust Barometer is always fascinating reading … Continue reading The End of Trust (and how organisations can rebuild it)

How Social Is Your CEO?


Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website. No media links. When I asked why he doesn’t use social media , he answered simply: Paul … Continue reading How Social Is Your CEO?

How Your Social Media Policy Could Kill Your Culture


I love Social Media. But really, it’s not that important. Not compared to some things. I’ve begun to see a few posts suggesting that companies need to take more control over their employees social media output. That word – ‘control’ – has actually been used on more than one occasion. An unwelcome trend. It’s obvious … Continue reading How Your Social Media Policy Could Kill Your Culture

Social Media: A Trust Thing


I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud in the cafe area – don’t put it on social media.” So it’s shocking to … Continue reading Social Media: A Trust Thing