Tag: trust
The Number 1 Priority For Your CEO: Building Trust
Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest ...
Redefining Trust In A Digital Age
Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution, a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores ...
Is Your Organisation Making The Impossible Possible?
2016 was the year the social media bubble burst. The year we woke up to the fact that – despite what Twitter and Facebook tell us – a lot of people think exactly the opposite to what we do. It was us, not them, who were in a bubble. I spent New Year travelling – ...
Building Trust and Standing Out in the Digital Age
In many ways the events of 2016 are less a surprise and more the logical outcome of what we already knew. As I wrote early last year – we are in an era of ‘trust deficit’ – where more people distrust institutions than believe in them. When belief in government, business, media and nonprofits dips below 50%, ...
The End of Trust (and how organisations can rebuild it)
We’ve seen an alarming evaporation of trust across all institutions, reaching the lows of the recession in 2009. Trust in government, business, media and non-profits is below 50% in two-thirds of countries, including the U.S, U.K, Germany and Japan. There has been a startling decrease in trust. Richard Edelman The annual Edelman Trust Barometer is always fascinating reading ...
How Social Is Your CEO?
Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website. No media links. When I asked why he doesn’t use social media , he answered simply: Paul ...
How Your Social Media Policy Could Kill Your Culture
I love Social Media. But really, it’s not that important. Not compared to some things. I’ve begun to see a few posts suggesting that companies need to take more control over their employees social media output. That word – ‘control’ – has actually been used on more than one occasion. An unwelcome trend. It’s obvious ...
Social Media: A Trust Thing
I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud in the cafe area – don’t put it on social media.” So it’s shocking to ...
