How To Kill Doomed Projects

The challenge for managers in the “can-do” culture of business is to distinguish between belief as a key driver of success—and belief as something that can blind managers to a project’s ultimate failure – Isabelle Royer 

It’s always easier to start something new than it is to stop doing something.

Many of our organisations are prone to a form of corporate initiativitis – where people are rewarded for the creation of new activities rather than the scrutiny and hunting down of unnecessary zombie projects. Zombies are projects that, for any number of reasons, fail to fulfill their promise and yet still they keep going, with people unwilling or unable to put them out of their misery. 

These activities often make sense on paper – the benefits they bring and the development timeline sounds achievable. But somewhere along the way, something changes.

Why can’t companies kill projects that are clearly doomed?

Contrary to just poor management or bureaucratic inertia, the research of Isabelle Royer showed that many failures result, ironically, from a fervent and widespread belief among managers in the inevitability of their projects’ ultimate success. As she writes – “this sentiment typically originates with a project’s champion; it then spreads throughout the organization, often to the highest levels, reinforcing itself each step of the way. The result is what I call collective belief, and it can lead an otherwise rational organization into some very irrational behavior.”

The modern obsession with change champions – equipping armies of people to go out into organisations like evangelical missionaries proselytizing change – can reinforce this behaviour.

We can restore some rationality through transparency and effective scrutiny. Some of the most successful companies have cultures with just enough friction: with teams having regular, intense debates. Discord, rather than agreement, has to be allowed to take its proper place if we are to solve the problems that matter.

As Chris Bolton has written, not speaking truth to power contributes to very many project failures. It’s a complex problem that is cultural rather than merely the fault of managers. Organisational systems and culture often prevent people speaking truth to power, even if the ultimate boss is willing to listen.

Lessons Learned from the ‘RMS Titanic of IT disasters’

In 2011, U.K. government officials finally scrapped a massive 9-year, $16 billion project to create a unified electronic health records system for British citizens. 

The project – described as ‘doomed from the beginning’ – was criticised for being too large, too ambitious, too monolithic, and for having too many changing requirements. 

The warning signs were there from the start. The government chose the top-down,  approach. The solution was initially designed, not with actual users, but by a large central team, and intended as a complete “big-bang” replacement for the many and varied existing systems. 

A research paper summed up the main lessons learned:

  • Efforts should ideally begin with the user, before moving on to more general organizational and national requirements.
  • The initial focus should have been on making the software usable. This should be informed by users. 
  • A balance between customised approaches and standardisation is vital. 
  • An incremental roll out – with a more iterative approach, would have minimised risk

It’s not rocket science is it?

In fact the determinants of success seem to be weighted on just four factors: avoiding top down design, effective user involvement, speaking truth to power and avoiding silver bullets.

Project Flow Chart (2)

Zombie projects occur when all these factors converge and confirmation bias sets in. Even though everyone knows this isn’t really working, we carry on regardless.

As part of the work we’ve been doing at Bromford we recognise that slaying zombies is just part of good governance. Innovation is all about discipline in the creation and implementation of new ideas that create value. However it’s about stopping doing things too. As a general rule each new service or activity should lead to the decommissioning of an existing one.

It’s often harder to stop doing things that used to be valuable than start new things.  It’s that fear of stopping activity that holds real innovation back. 

Stopping a project isn’t failure. But failing to stop a project that is going bad –  that is failure.

Ultimately this is about keeping ego, ownership and politics out of the equation. We only need to be really good at a few things to have more successful outcomes:

  • Effective problem definition
  • Avoiding top down initiatives
  • Involving users in the actual design
  • Promoting local customisation and avoiding silver bullets
  • Iteration rather than mass deployment
  • Speaking truth to power and critically questioning the direction of travel

If we can get better at those – and make them foundational principles of new activities – we won’t need to kill doomed projects.

We’ll have no zombies left to slay.

How To Find And Kill Zombie Projects

According to Clayton Christensen , of the 30,000 new consumer products that are launched each year – 95% fail.

Compare this with the public, voluntary and non-profit sectors – where hardly anything fails.

The social sector must either be fantastic at launching new initiatives, or there’s a lot of things going on that shouldn’t still be living.

Scott D. Anthony has defined the organisational zombie as those initiatives that fail to fulfill their promise and yet keep shuffling along, sucking up resources without any real hope of having a meaningful impact.

They may be started through the best of intentions, but for all sorts of reasons they are failing. Just no-one wants to admit it.

Why is that?

Let’s look at zombies.

night
Night Of The Living Dead – 1968
George A. Romero , who sadly passed away this week,  created a defining trilogy of horror films between 1968 and 1985.

They were audacious for the time – he cast a black lead for his first film, released the same year Martin Luther King was assassinated.

Far from being splatter movies – they were stories about racism, consumerism and militaristic aggression.

Ultimately the message from Romero was this:

  • We should avoid group think
  • We should never stop asking questions or just mindlessly follow orders
  • We should never lose our sense of individuality

Zombie projects occur when all these factors converge and confirmation bias sets in. Even though everyone knows this isn’t really working, we carry on regardless.

As Paul Hackett said this week  , the social sector can get pretty much get away with poor decisions without it impacting turnover. In other sectors the share price takes a hit and executives get sacked.

The lack of a conventional market, and no customer walk away point, means projects can be propped up artificially using someone else’s money.

We need to refine our skills at spotting and killing wasteful activities.

In the movies and TV the conventional way to stop a zombie is to drive a sharp implement into the brain of anyone who shuffles along aimlessly.

As tempting as that is for those of us who’ve endured endless meetings – we don’t need to take such drastic action.

Zombies hate just five questions:

Post Illustrations (6)

In an era of scant resource and unmet need, spotting zombies is a vital part of leadership. Innovation is happening faster than we can adapt to it – and freeing up resources is vital. Investment must equal impact or we are simply sabotaging our future.

As part of the work we’ve been doing on Bromford 2.0 we recognise that slaying zombies is just part of good governance. Innovation is all about discipline in the creation and implementation of new ideas that create value.

However it’s all about stopping doing things too. As a general rule each new service or activity should lead to the decommissioning of an existing one.  We’ve designed this principle to ensure we stick to it:

Post Illustrations (7)

People are losing faith in institutions as they are not seeing the kind of social outcomes they expect.

Today it’s the execution and impact of innovation and change that really matters rather than the cheerleading.

There needs to be as much enthusiasm for stopping the old as there is for starting the new. 

RIP George Romero. Stay dead.

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