Welcome

I lead innovation and design at Bromford, a housing association of 44,000 homes in Central England. 

I’ve worked in the housing sector for 20 years having extensive experience in strategy development, marketing, communications, customer experience and product design.

Eight years ago I founded Bromford Lab as a new way for the organisation to embrace challenge and adopt a ‘fast fail’ approach to open innovation. Nearly everything the Lab works on is openly accessible at www.bromfordlab.com.

I’m a regular speaker and adviser on innovation and a frequent blogger and contributor to publications.