Category: Housing

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2015: The year we put the social back into housing 

You can have super star status online without any official status offline; you can be a powerful chief executive offline with very little impact online – Victoria Betton  Just over two years ago I pronounced rather grandly that 2012 was the year we went social. The year the UK housing sector embraced new technologies embarking ...

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It’s our job to give customers a story to tell, not tell it for them…

“Guinness is lovely but it will always be the same, a (delicious) black and white drink – simple and unchanging. Subway do nice sandwiches. Lego make little bricks. The work of housing associations, councils, the NHS and other government departments is about our lives: it’s dramatic, it makes a difference to the way we live ...

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What Uber, Comms Hero and HouseParty tell us about the future of the conference…

(A version of this post originally appeared on 24Dash – go visit them as they’re great!) 2pm 11th June: London grinds to a halt. Cab drivers have downed tools for an hour. Uber, a smartphone app that offers an easy and cheap taxi booking service, has rolled into the UK. Our taxi drivers, required to ...

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The #PowerPlayers14 Awards at #HseParty14

POST UPDATED 25TH JUNE Winners of people choice awards at House Party: Social Media Campaign:  Winner: Adrian Capon for #HousingDay. Runners up: Council Home Chat , Real Life Reform Best Blogger: Winner: Colin Wiles. Runners up: Thom Bartley, Jules Birch Rising Star: Winner: Michala Rudman. Runners up: Cheryl Tracy, Thom Bartley Social Superstar England: Winner: Nick Atkin. Runners up: ...

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The Top 50 Digital #PowerPlayers14 in #ukhousing

  You want to get to the list don’t you?  Hold on. It’s coming.   Before you look at the Top 50 influencers please read this guest post from Shirley Ayres who kindly agreed to collaborate with me on #powerplayers14. For me…it sums up perfectly what it’s all about…. When the first Power Players 50 list was ...

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Top 50 Power Players In #UKHousing 2014 – Your Vote Counts….

A year ago I published The Top 50 Power Players In Housing [Klout Edition] – featuring people working in and around the sector. The idea came to me as I was sipping rum at a beach bar in Jamaica, checking my Klout score and wondering why I hadn’t made the main list in 24 Housing ...

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The Battle Against Digital Disruption

A friend of mine – a Housing Association resident – has just received her shiny new smartphone. It’s got a High Definition display more advanced than a TV that just four years would have cost over £1000. It can be controlled without actually touching it. It tracks her eye and wrist movement and stops playing ...

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Adapt or Die: 3 Challenges To Going Digital

Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote ...

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Why Living In Paradise Is Bad For Business

Here is a story about what can happen when you don’t anticipate change. When you get used to things being easy for everyone. It’s a story you will have heard before but, like all the best tales , is as relevant today as when it was first told: There was once a lucky little bird ...

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Does Social Housing Need To Find A Richard Branson?

It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their ...