The Top 50 Digital #PowerPlayers14 in #ukhousing
You want to get to the list don’t you?
Hold on. It’s coming.
Before you look at the Top 50 influencers please read this guest post from Shirley Ayres who kindly agreed to collaborate with me on #powerplayers14.
For me…it sums up perfectly what it’s all about….
When the first Power Players 50 list was published I was surprised and complimented to be included.The list was intended as light hearted fun but the interest generated in who was included and why sparked a very lively debate.
I was delighted to be invited by Paul to collaborate on the #powerplayers14 list and we agreed that we needed to widen the criteria. We accept that Klout is an imperfect algorithm so added in scores from PeerIndex. We also invited public nominations. You can read the criteria we used here.
We wanted to create a different kind of list celebrating the diversity of people with an interest in housing who are using social media to connect, inspire and challenge.
We were particularly keen to encourage nominations for people working in and around the sector and we were pleasantly surprised by the diversity. 140 different people were nominated.
Digital technology has democratised access to information and created very different ways of enabling people to connect and share resources, thoughts and opinion. We live in a digitally connected world and in the crowded social space online influence is becoming increasingly important.
Influencers select, share and create content around topics which attract diverse audiences and offer real opportunities to drive action and effect change.
At a time when the housing sector is having to redefine their core mission and purpose, online engagement can amplify voices and offer alternative views to those presented by the mainstream media. Influencers are passionate about their interests and have invested time to grow and develop trust with those following on their social networks.
We all have access to a wide range of social media tools. It’s what individuals do with the tools that is important. Shared experiences on Twitter, Facebook, YouTube and blogs are valuable in earning trust over time.
Possibly the term power players is a bit of a misnomer in this context and a more appropriate term is super connectors. The housing sector is at an early stage of recognising the potential of social media to make new connections which are not limited by sector boundaries. It’s a potential for new collaborations , with the active involvement of customers in the development of new services.
Becoming a social business often requires a cultural mindshift which goes beyond thinking that social media is just a communications channel. People increasingly expect that organisations will not just reach out but also listen to them. The nominations for power players represented a cross section of people who are building connected communities and and modelling how social technologies can creatively help housing associations build new networks.
I believe that we need more opportunities to inspire staff and people who use services from across housing, care, health, charities and social enterprises to collaborate in exploring how to embed digital innovations as an integral part of the support available within every community.
Power players are by nature engagers and connectors who understand that social media is about connecting with people.
If we are battling for hearts and minds we need ambassadors who understand the issues at every level of the housing sector and are able to contribute to debates.
This list represents the new world of housing associations
So that’s the list! Congratulations to everyone who was nominated.
A diverse range of people and interests.
There are substantially more CEOs present than last year – a sign of social being taken more seriously?
Notably 7 of the Top 10 are women.
We’d love to get as many of your thoughts, congratulations or disagreements as possible in the comments below.
Do you agree with the list? Any omissions? Who should get special mention at the House Party awards for significant contributions?
Over to you….