Paul Taylor

Latest Writing

  • Net Zero and The Law of Horse Manure

    Net Zero and The Law of Horse Manure

    Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more

  • The Gravitational Pull Of Business As Usual

    The Gravitational Pull Of Business As Usual

    The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except Read more

  • Why Your Business Plan Just Killed Innovation

     Unless you are a fortune teller, long term business planning is a fantasy. Why don’t we call plans what they really are: guesses. Start referring to your business plans as business guesses , your financial plans as financial guesses and your strategic plans as strategic guesses. Now you can stop worrying about them so much. Read more

  • Social Media Training: Don’t Mention #Socialmedia

    Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we Read more

  • The Battle Against Digital Disruption

    A friend of mine – a Housing Association resident – has just received her shiny new smartphone. It’s got a High Definition display more advanced than a TV that just four years would have cost over £1000. It can be controlled without actually touching it. It tracks her eye and wrist movement and stops playing Read more

  • 20 Things They Never Told Us About Going Social

     ‘Pecha Kucha’ (literally – “Chit Chat” in Japanese) is a short presentation of 20 slides shown for 20 seconds each. The 20×20 format allows the presenter to talk for six minutes and 40 seconds – no more, no less – on a personal passion, project or interest of their choice.  I was recently asked to Read more

  • BYOD: The Right (Digital) Tools For The Job – and The Person

    Bring your own device (BYOD) is a disruptive phenomenon where employees bring non-company IT into the organisation and demand to be connected to everything. 70% of mobile professionals will conduct their work on personal smart devices by 2018 – Gartner The need for people to have the correct tools to do their jobs has been part Read more

  • How To Keep Your Customers Loving Your Brand

    Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon This is one of the most interesting infographics I’ve seen recently. The huge advocacy for Amazon is amazing.  95% of those surveyed say they “Love the Brand”. But TUI – the German travel company that most of us Read more