Paul Taylor

Latest Writing

  • Net Zero and The Law of Horse Manure

    Net Zero and The Law of Horse Manure

    Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more

  • The Gravitational Pull Of Business As Usual

    The Gravitational Pull Of Business As Usual

    The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except Read more

  • 10 Myths From The Year We Went Social

    2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that social and digital engagement can bring. This was year we went social. And these are Read more

  • How Social Is Your Organisation? 5 Things To Look For….

      How social is your organisation?  Are you the life and soul of the party? Or are you perpetually in the kitchen? And what do we even mean by being a social organisation anyway? In his thought provoking post “Let’s get Sociable” , Phil Jewitt asked what role digital engagement could play in connecting with the public Read more

  • An Opportunity 4 Employment

    On Friday I was faced with a major dilemma – choose just one of three unemployed people , who also happen to be customers of ours , to be my personal assistant for 6 months. All deserve the opportunity , all desperately need someone to give them a break. I’m convinced companies need to think and Read more

  • Getting People Online (Lessons from my Mother)

    On my recent holiday a surprising thing happened. Two emails from my Mom. From my Mom. Who , 9 months ago,  had never been online. I’m proud. But it’s been a difficult journey. This post is not about having a laugh at the expense of older people online. It’s an attempt to capture some of my Read more

  • The Delicate Balance Of Online and Offline Influence

    “What is truly exciting about where we are today is that never before in our collective history has it been so accessible for absolutely everyone to provide their voice to the conversation. Where anyone with ‘humble beginnings’ can make a name for themselves.  Your ability to influence comes more from what you have to offer, Read more

  • The New Transparency

    What does having an open social media policy say about a company? For me , it says nothing about social media and everything about trust. Trust in your people – you believe that they come to work to do good things , not wreck your reputation. Trust in yourself – you are an open business Read more