bromford
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Why You Need To Selectively Forget Your Own Past
Reset All Assumptions We must selectively forget the past. That means not accepting current practices but challenging underlying assumptions, our solutions and mindsets, and the way we tackle the problem. We need services designed as people need them – not as we… Continue reading
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Resisting the Rush to Technology for Solutions
Is anyone else getting tired of the talk – and it is mainly talk – of digital transformation? The endless rounds of conferences, clubs and lists of so-called digital leaders – all promising a tech utopia. At a recent event I… Continue reading
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To Boost Innovation We Need To Make Ourselves Obsolete
If you’re of a certain age you’ll sometimes find yourself reminiscing about an age where things were built to last. My own mother swears her first washing machine lasted for over 20 years. Today, Apple expects the lifecycle for an average… Continue reading
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Lessons From a Year Spent on a Two Pizza Team
Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team – Steve Wozniak In the early years of Amazon , as the… Continue reading
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10 things we learned from launching an Innovation Lab
“If you are going to take an innovation job, make sure to buy yourself some time, and then, use that time to make sure you make a difference.” Thomas Wedell-Wedellsborg It’s now over six months since we launched Bromford Lab. I’ve… Continue reading
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Lessons in Customer Experience from Apple
Apple has a clearly defined mission of creating products that are “insanely great.” Simply stating that ambition achieves little. It is Apple’s commitment to its values, such as integrated architecture and clean design (even on the inside of the… Continue reading
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How your culture can promote innovation
“Organisational culture is the sum of values and rituals, which serve as ‘glue’ to integrate the members of the organisation.” – Richard Perrin I spent a wonderful day in Belfast this week with a group of Housing Organisations. It was refreshing… Continue reading
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We need less talk about innovation and more about mediocrity
“The only way to get mediocre is one step at a time. But you don’t have to settle. It’s a choice you get to make every day.” – Seth Godin In my last post I named innovation as the… Continue reading
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Why the Bromford Innovation Lab is only recruiting via Twitter
Imagine a future where you don’t have a CV or resume. A future where your talent and achievements are broken down into tweetable chunks. Your professional life , and a good bit of your personal too, is available online for… Continue reading
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Don’t Listen To Your Sector: Be More Weird
Had a bit of drama over the past week. I’ll recap it for you as quickly as possible – as most readers of this blog don’t work in the same sector as I do. Essentially Mick Kent, my CEO, wrote… Continue reading
Paul Taylor 