Paul Taylor

  • Making a Deal: Unlocking Potential In Communities

     There is no power greater than a community discovering what it cares about.  Ask “What’s possible?” not “What’s wrong?”  Be brave enough to start a conversation that matters. Margaret J Wheatley One of the many challenges for the public sector is that it must start believing in people and communities again. If you take the…

    Paul Taylor

  • How social helps us cross organisational borders

     Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge, differentiated expertise and rapid learning across the whole organisation.  (In 2014) we’ll see workplaces and marketplaces fusing together like never before; enterprises will be thinking and acting differently in the context of social – Andrew Grill , Social Business in 2014 This…

    Paul Taylor

  • Don’t Listen To Your Sector: Be More Weird

    Had a bit of drama over the past week. I’ll recap it for you as quickly as possible – as most readers of this blog don’t work in the same sector as I do. Essentially Mick Kent, my CEO, wrote a challenging piece setting out why we have embarked upon a different service vision. Bromford are celebrating 50…

    Paul Taylor

  • The Unexpected Benefits Of Becoming A Social Organisation

    It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall came down. Hundreds of Bromford people have online profiles and blogs. Virtually all are members…

    Paul Taylor

  • How Social Are Your Organisational Values?

    One of the most repeated laws of the social web is that people trust word of mouth recommendation via personal networks more than they do advertising or PR. With that in mind , it’s odd that more organisations don’t harness one of the most powerful resources at their disposal-the people they employ. If ,for example, you…

    Paul Taylor

  • Social Media Training: Don’t Mention #Socialmedia

    Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink   Part of the reason for starting this blog was to share the journey Bromford are on towards becoming a social business. Two years in – what have we…

    Paul Taylor

  • Adapt or Die: 3 Challenges To Going Digital

    Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote…

    Paul Taylor

  • 5 Social Media Policies That You Can Love

    I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want to look at a few organisations whose policies and guidance acknowledge the risks but see…

    Paul Taylor

  • Does Social Housing Need To Find A Richard Branson?

    It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their…

    Paul Taylor

  • The Great Divide?

    Residents of social housing are , pretty much , excluded from access to the internet. If you believe everything you read. Grant Shapps MP once said Social Housing tenants live in a “digital apartheid” Martha Lane Fox has said that “Almost half” of the UK’s adult population who do not use the internet live in social…

    Paul Taylor

  • It’s our Birthday – Top Learnings of Bromford Social Media Year One

    Last night – at our Board – the Chair opened the meeting with a question that I was utterly unprepared for. “Does anyone have an objection to people tweeting during this meeting? As long as they keep the comments relevant to the items being discussed?”. A couple of eyebrows were raised. But nobody objected. This…

    Paul Taylor

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