Customers trust those who give them control — who put them in control — of their lives. They distrust those who try to control them. – Gerry McGovern Why do you trust the companies, organisations, and institutions you deal with? Chances are it isn’t because they have a customer charter, seek to involve you in their decision making, or … Continue reading How Complexity Kills Trust
5 Reasons You Need To Question What Customers Are Telling You
Despite little evidence of impact, each year millions of pounds are spent on market research, focus groups, and ‘coproduction’. The danger of listening to customers is you end up focusing on wants not needs. Often what a customer wants is diametrically opposed to what they need – and want is often more of a powerful … Continue reading 5 Reasons You Need To Question What Customers Are Telling You
If You’re Still Shying Away From Using Technology To Improve Customer Experience – You’re Doomed
You must relentlessly ask: Is this harder for the customer to do? Relentlessly. Because, today, in an increasing number of areas, if it’s not easy-to-use, it’s dead in the water. – Gerry McGovern Re-entry into the world of work after immersion in a completely different culture is always a disorienting experience. I’ve just returned from a trip … Continue reading If You’re Still Shying Away From Using Technology To Improve Customer Experience – You’re Doomed
Holiday in Cambodia: 13 Innovations in Pictures
In 1975 Cambodia attempted the most radical reinvention of society and community in history. This was ‘Year Zero’ – a beginning of a new era where people would return to a mythic past. Self sufficiency and collectivism were promoted, technology and creativity mistrusted. City dwellers, professionals and intellectuals returned to toil the land alongside peasants. About 1.7 … Continue reading Holiday in Cambodia: 13 Innovations in Pictures
Why Great Customer Experience Requires Great Design
Note to reader: This post was written on a smartphone over 14 days sitting on a beach. It was completed at an altitude of 35,000 feet after several white wines. I’ve chosen to publish it unedited to retain a tropical , stream of consciousness vibe. Subsequently it’s a bit more disjointed and a lot longer … Continue reading Why Great Customer Experience Requires Great Design
Digital by Design: Making the connected organisation more human
I must get at least four or five emails every day offering me help becoming digital by default. Every single one gets deleted. Not because I don’t need help , but because they talk of cost savings and efficiency rather than beautifully intuitive service design or of creating a rewarding customer experience. Don’t believe me? … Continue reading Digital by Design: Making the connected organisation more human
