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  • LinkedIn Vs Twitter: Which Is Best?

    The older I have become the more I have realised that the best things that have happened in my life have had little to do with judgement, planning and forethought – and everything to do with random chance and connection.… Continue reading

    LinkedIn Vs Twitter: Which Is Best?
  • The Inauthentic Authenticity of LinkedIn

    Amidst all the talk about about the chaos/decline of the network formerly known as Twitter, hardly anyone is talking about what is happening on LinkedIn. LinkedIn is the world’s top professional social platform, with over 930 million members from 200… Continue reading

    The Inauthentic Authenticity of LinkedIn
  • The Smartest People Will Never Work For You

    Joy’s law is the principle that “no matter who you are, most of the smartest people work for someone else”. Bill Joy, the computer engineer to whom it’s attributed argued that if you rely solely on your own employees, you’ll… Continue reading

    The Smartest People Will Never Work For You
  • How Technology Is Changing Our Conversation

    In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to… Continue reading

    How Technology Is Changing Our Conversation
  • The Number 1 Priority For Your CEO: Building Trust

    Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years,… Continue reading

    The Number 1 Priority For Your CEO: Building Trust
  • My Five Most Popular Posts of 2014

    It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally.  To that we also need to add our online profiles and give consideration to how we spend our digital time.… Continue reading

  • Throwback: Our Social Journey (So Far….)

    Your life story is being told by the digital content you produce  One of the downsides of our digital lifestyle is that we simply can’t retain the information that passes through it. I couldn’t tell you what I tweeted last week,… Continue reading

  • Five Things We Learned From Doing A Twitter Only Recruitment

    About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment.… Continue reading

  • Why the Bromford Innovation Lab is only recruiting via Twitter

    Imagine a future where you don’t have a CV or resume. A future where your talent and achievements are broken down into tweetable chunks. Your professional life , and a good bit of your personal too, is available online for… Continue reading

  • 3 Things We Should Learn From Benefits Street

    Apart from the unfortunate title, Benefits Street is pretty good. Having seen the first two episodes I genuinely can’t understand what the fuss is about. It’s a great piece of commercial television (think – My Big Fat Gypsy Wedding) that’s designed… Continue reading

  • The Unexpected Benefits Of Becoming A Social Organisation

    It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall… Continue reading

  • 5 (More) Social Media Mistakes To Avoid

    Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your… Continue reading

  • The Rules of Attraction

    I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And… Continue reading

  • Social Media: A Trust Thing

    I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud… Continue reading