The Creative Value Of Open-Mindedness

Innovation is, essentially, about being endlessly curious.

Curious, and a little bit paranoid that the way you do things isn’t the best way.

Looking outside your organisation means gathering and understanding trends and weak signals that indicate emerging needs or opportunities. These weak signals are often overlooked or ignored by organisations that will only listen to a sure thing.

Often, by the time the sure thing emerges, you’ve left it far too late.

Let’s be honest, most of us are hopeless at predicting the future. Despite our organisational 2030 strategies, our five year forward views, it’s nearly impossible to predict what our world looks like in the years ahead. Our business plans are merely business guesses.

Even the smartest of us tend to be terrible forecasters. We shouldn’t even listen to the so-called experts says Dominic Cummings , the Chief Special Advisor to the UK Prime Minister.

There is some truth in this. As Wharton professor Philip Tetlock showed in a landmark 2005 study.

After conducting a set of small scale forecasting tournaments with 300 experts from a variety of fields (government officials, professors, journalists, and others), Tetlock uncovered roughly 28,000 predictions about the future and found the forecasters were often only slightly more accurate than chance, and usually worse than predicted by basic algorithms, especially on longer–range forecasts three to five years out. Forecasters with the biggest news media profiles were especially bad, and that’s what Dom Cummings is alluding to when he derides media pundits.

What traits and characteristics make one person a more accurate forecaster than another? 

Tetlock found that those higher on fluid intelligence, higher on open mindedness , and those that a make commitment to cultivate their skills made better forecasters.

Now – it’s not achievable ,or even desirable, to have lots of superforecasters in our organisations. But the traits of the forecasters give some valuable insights into creativity and innovation:

  • They are comfortable thinking in guesstimates
  • They have the personality trait of openness
  • They take pleasure in intellectual activity and curiosity
  • They appreciate uncertainty and like seeing things from multiple angles
  • They distrust their gut feelings
  • They are not ideological and neither left or right wing
  • They constantly attack their own reasoning
  • They are aware of biases and actively work to oppose them
  • They constantly update their current opinions with new information
  • They believe in the wisdom of crowds to improve upon or discover ideas
  • They are not afraid to look stupid..

I definitely find when working with people on creative projects that many of the best participants share a lot of these traits – particularly those of being open minded.

How can we develop open-minded organisations?

Most people don’t think they are close minded.

However a quick look at Twitter will confirm that many people are. Technology encourages us to believe we all have first-hand access to the ‘real’ facts. That’s why I’ve all but given up watching or listening to mainstream current affairs and shifted to longer form podcasts. What passes for ‘debate’ is often just a series of short exchanges of people presenting their positions and refusing to shift.  You know what someone is going to say before they open their mouths.

In assessing how open-minded you are to new ideas, ask yourself the following questions:

  • When was the last time I asked for feedback about my work?
  • Has there been a time recently when I’ve changed my mind on an important issue?
  • Do I solicit new ideas from my colleagues and customers?
  • Do I show recognition and appreciation for the ideas suggested by others?
  • Does my team support a culture of openness and continual feedback?
  • When did I last express uncertainty about what to do next in front of my team?

Questions such of these are arguably at odds with our traditional idea of leadership.

When we think of an ideal leader, we often conjure the image of a confident, assertive individual who is not afraid to make decisions and lay down a clear direction. Because of this perception, openness to new ideas, approaches, or suggestions by others is an increasingly overlooked and underrated skill.

Now more than ever we need to prepare our organisations for multiple possible futures.

Therefore, open-mindedness is the quality that we need to cultivate. It allows us to entertain various ideas, even ones that are contradictory to our initial beliefs, and deliberate them.

Weak signals and early ideas are hard to evaluate because they are incomplete, unsettled and unclear. The skill is in spotting trends and creating a pipeline of exploration that allows to you to accelerate ideas from nascent, vague concepts into prototypes, tests and ultimately, products or services.

Future ready organisations will be the ones that maintain an inquisitive and outward-looking nature, searching for new influences that challenge all that they do. In a world of high frequency change and complex problems it’s time to start rewarding people for their learning rather than just their performance.

There’s a business case for being curious and not believing the same things you did yesterday.

Photo by Jon Tyson on Unsplash


3 thoughts on “The Creative Value Of Open-Mindedness

  1. Did you miss a belief in eugenics from your list of bullet points? Or have I just failed to decouple?

    Seriously, it has been the bane of my life, coming up against people in positions of authority with fixed views who see willingness to explore alternative viewpoints and methodologies as a weakness to be exploited

    1. Well, eugenics is one of those things I’ve shifted my position on John 😉

      Problem is – in most industries – having fixed positions is what gets rewarded. Changing beliefs can be seen as weakness or indecision. Far better to stick to something everyone believes will work (even if they don’t really)

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