Paul Taylor

May 10, 2013

How To Keep Your Customers Loving Your Brand

Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon This is one of the most interesting infographics I’ve seen recently. The huge advocacy for Amazon is amazing. 95% of those surveyed say… Continue reading

April 16, 2013

The Top 50 Power Players In Housing [Klout Edition]

“The list doesn’t destroy culture; it creates it. Wherever you look in cultural history, you will find lists. In fact, there is a dizzying array. We like lists because we don’t want to die.” – Umberto Eco We all love… Continue reading

March 22, 2013

How Social Is Your CEO?

Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website.… Continue reading

March 12, 2013

Why Social Recruitment Is Disrupting How We Apply For Jobs

What if your next employer spent ten minutes searching your online profile? Are you happy with everything they would find? Last week I posted about how social media could land you your next job and the dangers of online professional… Continue reading

March 8, 2013

Adapt or Die: 3 Challenges To Going Digital

Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern… Continue reading

March 5, 2013

The Social CV: How Social Media Could Get You Your Next Job

I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask… Continue reading

February 26, 2013

Why Living In Paradise Is Bad For Business

Here is a story about what can happen when you don’t anticipate change. When you get used to things being easy for everyone. It’s a story you will have heard before but, like all the best tales , is as… Continue reading

February 22, 2013

5 Social Media Policies That You Can Love

I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want… Continue reading

February 19, 2013

Can I Borrow A Cup Of Wi-Fi?

I’m on holiday. I’m flicking through Twitter and sipping a beer in a village bar. Outside, some Thai kids are playing a game on the smartphone they’ve borrowed from their Mum. Locals pop in every so often to sit down… Continue reading

February 15, 2013

How Your Social Media Policy Could Kill Your Culture

I love Social Media. But really, it’s not that important. Not compared to some things. I’ve begun to see a few posts suggesting that companies need to take more control over their employees social media output. That word – ‘control’… Continue reading

February 12, 2013

Does Social Housing Need To Find A Richard Branson?

It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook.… Continue reading

February 8, 2013

Top Tips for Meetings: No.1 – Don’t Have Them….

About 18 months ago I visited a multinational company specialising in networking equipment. There I sat , marvelling at some of the most state of the art communications systems on the planet: HD Video seamlessly linking multiple sites , one… Continue reading

February 6, 2013

HEY , Where are you? – Why your company needs to Google itself

I recently explained to a group of managers why they should google themselves. After the initial “what, me? I’m not famous!” responses, they see their search results , look intrigued, and then get it – the dangers of a badly… Continue reading

February 1, 2013

5 (More) Social Media Mistakes To Avoid

Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1. Failing to use a photo or avatar for your profile 2. Not completing your… Continue reading

January 30, 2013

5 Surprising Customer Service Experiences ( and what they tell us )

If you put “Customer Relationship” into Google you will most likely get a diagram like this. Which doesn’t look like any relationship I’ve ever had. Another January, more High Street woe , more stories of how customer service is declining.… Continue reading

January 25, 2013

Why Your Social Media Should Follow The Customer – Not Your Opening Hours

Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful… Continue reading

January 22, 2013

2013 – Do we need a new operating system?

My first post of 2013 has been slightly delayed due to holiday. I love holidays. Not because they get me away from work but because it’s where I can put work into focus. The further away I get from Bromford and… Continue reading

December 19, 2012

The Connected Homeless

“It’s amazing how nice their Smartphones are. Some would actually go without food rather than lose their Smartphone.” This quote is from a manager of a homelessness hostel. Someone who has observed up close that, for the Connected Generation ,… Continue reading

December 13, 2012

Do You Love Your Customers Enough To Follow Them Back?

“We are a live, work, play company. When we first started using Twitter, it was a way we could stay connected while also helping our customers if they needed it.” This quote comes in an article I shared about Zappos ,… Continue reading

December 10, 2012

10 Myths From The Year We Went Social

2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that… Continue reading