Tag: apple

How Automation Helps Us Solve The Problems That Matter

“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard Automation gets a bad rap. The original draft of our design principles stated “Automate everything that can be automated”. People flinched – it was seen as too harsh. Mention automation and people make a mental ...

Why We Solve The Wrong Problems

Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes.  And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were never asked at the outset. We default to ideas and plans. Too many of which ...

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Why Great Customer Experience Requires Great Design

Note to reader: This post was written on a smartphone over 14 days sitting on a beach. It was completed at an altitude of 35,000 feet after several white wines. I’ve chosen to publish it unedited to retain a tropical , stream of consciousness vibe. Subsequently it’s a bit more disjointed and a lot longer ...

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Lessons in Customer Experience from Apple

Apple has a clearly defined mission of creating products that are “insanely great.”   Simply stating that ambition achieves little.  It is Apple’s commitment to its values, such as integrated architecture and clean design (even on the inside of the device where no one will see it), that defines its products in the marketplace.   ...

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12 Weeks To Change Your Online Life (or hand your iPad back…)

I’ve had a breakthrough that I want to share. Last Week  I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media. 3 Rules I’ll loan you an iPad for 12 Weeks. If it doesn’t change your life ...