Loved yesterday at the Northern Housing Consortium “Social Media Unconference”.
As one of the presenters it is probably inappropriate that I enthuse too much. But for me it was a much needed firecracker amid the general tedium of UK Housing events. (Bet that’s the last time I get a speaking slot anywhere!)
Why was it? Here’s a few highlights:
1: Use of Yammer – before and after event. Connects participants and attendees before the day – shapes content , introduces new idea’s.
2: Opening wake-up call from @NickAtkin_HHT – “Generation Z will be UK housing customers in 4 years. Are we ready?”. Generally? No. Not at all.
3: Criticise him all you like – but @grantshapps probably has a better handle on 21st Century consumer engagement than the majority of UK Housing professionals – “most tenants will not attend meetings-socialmedia gives landlords a way to engage and save money”. I think you mean “re-invest” money though , eh Grant?
4: ” Opinions are formed at pubs,clubs and bus stops. Social media can help you listen ” said @TeamTHT. Matthew is that rare thing – a CEO who talks about socialmedia as if its a not a new thing to be frightened of. It’s just a natural evolution of the conversations we have been having through the ages.
5: Best quote for me came from @HelReynolds – host of a workshop looking at Return on Investment in Social Media. “this is a terrible workshop , sorry, – because I don’t believe in ROI in socialmedia”. Helen – who has that uncanny ability to only speak common sense – did a superb job of rubbishing the calls to evaluate professional time spent online. ” They only want it measured because they don’t understand it”
6: Can Linkedin be interesting? @lizcable made it look that way. I’m following her tip. Switch off all those annoying email updates and spend 30 minutes a week making Linkedin work for you. She seems to know everything there is to know and pushes out quality content. Follow.
There were loads more I could throw at you. But you can read them by following the thread #nhcsocmed on Twitter
P.S Our SlideShare “Everyone. Everywhere. Publishes” can be accessed here….