I ordered a Kindle Touch yesterday – expecting a delay as you usually get with new product launches.
It was ordered online at 15.38pm.
It arrived at my door at 7:35am this morning.
It arrives charged.
It knows my name.
By 7:45am it is up and running and has my entire library on it.
When you go into work on Monday morning – use that as a benchmark against any of your interactions with your customers.
Speak to a customer and ask them how it was when they last ordered something from you.
How easy was it.? How quickly was it dealt with? Did it exceed expectations?
I’m pretty much certain we will all fail The Amazon Test