Paul Taylor
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5 Lessons in Simple Customer Experience (Indonesian Style)
A new report puts Amazon, McDonald’s and First Direct as the leaders in the top ten of the UK’s ‘simplest’ brands. The companies that are the easiest to deal with. Whatever you think of them most of us could learn… Continue reading
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Get Social, Embrace Disruption: Serving the Connected Customer
I’m thinking it’s about 6 minutes to midnight on the Digital Doomsday Clock. Time is running out on the organisations who are yet to board the bus. Yet to start the journey to being different businesses serving changed customers on… Continue reading
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Three Ways To Get Cool Stuff Done Quickly At Work
It’s hard to imagine anyone not knowing Helen Reynolds – such is her reputation – but it would be rude not to give an introduction. Helen is Digital and Social Media Manager at Monmouthshire County Council , and one of the… Continue reading
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Why Your Business Plan Just Killed Innovation
Unless you are a fortune teller, long term business planning is a fantasy. Why don’t we call plans what they really are: guesses. Start referring to your business plans as business guesses , your financial plans as financial guesses and… Continue reading
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The Battle Against Digital Disruption
A friend of mine – a Housing Association resident – has just received her shiny new smartphone. It’s got a High Definition display more advanced than a TV that just four years would have cost over £1000. It can be… Continue reading
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BYOD: The Right (Digital) Tools For The Job – and The Person
Bring your own device (BYOD) is a disruptive phenomenon where employees bring non-company IT into the organisation and demand to be connected to everything. 70% of mobile professionals will conduct their work on personal smart devices by 2018 – Gartner The… Continue reading
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How To Keep Your Customers Loving Your Brand
Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon This is one of the most interesting infographics I’ve seen recently. The huge advocacy for Amazon is amazing. 95% of those surveyed say… Continue reading
Paul Taylor 