social media
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The Inauthentic Authenticity of LinkedIn
Amidst all the talk about about the chaos/decline of the network formerly known as Twitter, hardly anyone is talking about what is happening on LinkedIn. LinkedIn is the world’s top professional social platform, with over 930 million members from 200… Continue reading
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The Smartest People Will Never Work For You
Joy’s law is the principle that “no matter who you are, most of the smartest people work for someone else”. Bill Joy, the computer engineer to whom it’s attributed argued that if you rely solely on your own employees, you’ll… Continue reading
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How Technology Is Changing Our Conversation
In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to… Continue reading
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Minority Dissent: Why Intelligent People Fail To Solve Problems
At the end of November 2018 my blog posts dried up. I’ve not published one for over seven weeks – the longest gap for a couple of years. The problem wasn’t that I had nothing to write, rather I was afraid… Continue reading
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Making Sense of Social Media and Learning
In 2017 not using social media as a leader is akin to sitting in a closed office with the door shut and the phone on divert – all day everyday. However – there’s often a gap between social media and… Continue reading
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Stepping Behind The Rhetoric of Digital Transformation
Fundamentally the challenge for current leaders and public sector organisations is the legacy thinking and a business model which is rooted in serving a de facto purpose which is disconnected from the people and places the organisation or leaders serve… Continue reading
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2015: The year we put the social back into housing
You can have super star status online without any official status offline; you can be a powerful chief executive offline with very little impact online – Victoria Betton Just over two years ago I pronounced rather grandly that 2012 was… Continue reading
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Five Things We Learned From Doing A Twitter Only Recruitment
About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment.… Continue reading
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Social conversations: time to move beyond broadcasting
Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and… Continue reading
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The Unexpected Benefits Of Becoming A Social Organisation
It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall… Continue reading
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Your Own Personal Social Media Policy: 10 Top Tips
“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,” – Professor Joonas Rokka One of the best links I saw last week was… Continue reading
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How Social Are Your Organisational Values?
One of the most repeated laws of the social web is that people trust word of mouth recommendation via personal networks more than they do advertising or PR. With that in mind , it’s odd that more organisations don’t harness one… Continue reading
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Social Media Training: Don’t Mention #Socialmedia
Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink Part of the reason for starting this blog was to share the journey… Continue reading
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20 Things They Never Told Us About Going Social
‘Pecha Kucha’ (literally – “Chit Chat” in Japanese) is a short presentation of 20 slides shown for 20 seconds each. The 20×20 format allows the presenter to talk for six minutes and 40 seconds – no more, no less –… Continue reading
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How Social Is Your CEO?
Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website.… Continue reading
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Why Social Recruitment Is Disrupting How We Apply For Jobs
What if your next employer spent ten minutes searching your online profile? Are you happy with everything they would find? Last week I posted about how social media could land you your next job and the dangers of online professional… Continue reading
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5 Social Media Policies That You Can Love
I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want… Continue reading
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How Your Social Media Policy Could Kill Your Culture
I love Social Media. But really, it’s not that important. Not compared to some things. I’ve begun to see a few posts suggesting that companies need to take more control over their employees social media output. That word – ‘control’… Continue reading
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Does Social Housing Need To Find A Richard Branson?
It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook.… Continue reading
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Do You Love Your Customers Enough To Follow Them Back?
“We are a live, work, play company. When we first started using Twitter, it was a way we could stay connected while also helping our customers if they needed it.” This quote comes in an article I shared about Zappos ,… Continue reading




