Innovation
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Can The Pandemic Usher In An Era of Creative Disruption?
If we’d followed a conventional big transformation/ big consultancy approach to vaccine development and deployment we’d be getting our jabs sometime around the middle of 2033. The question is, can your organisation draw on the lessons of the pandemic to… Continue reading
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A Relentless Focus On Efficiency Can Kill Innovation
Why do organisations who say they are innovative fail to put their money where their mouth is and invest in innovation in the same way Amazon do? Continue reading
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How To Make Decisions In A World Of Uncertainty When Not Knowing Or Being Sure Of Anything Is The Only Answer We Have (TLDR: Get comfortable with failure..)
In a high stakes environment , where people will die whatever you do next, nobody wants to talk about failure. For companies large and small, to make progress in complex situations means re-evaluating our relationship with the F Word. Continue reading
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How Can We Move Towards A Better Normal?
We are living through an era of intense turbulence and disillusionment. Even before COVID-19 we were faced with circumstances which the scholar and critic Ziauddin Sardar has described as uncertain, rapidly changing and chaotic. He describes this as a period… Continue reading
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Why Do Bad Ideas Spread So Easily?
Bad ideas can spread much more easily than good ones. And in a world of complex problems – it’s understandable why people reach for ideas that sound like easy solutions. So it’s important to understand how bad ideas spread as… Continue reading
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Innovating In An Age Of Uncertainty
Faced with uncertainty, those holding the purse strings will be tempted to stop the clock, peddle simplistic solutions and retreat to the past Continue reading
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Black Swans Can Inspire A New Era of Innovation
A black swan is an unpredictable event that is beyond what is normally expected of a situation and has potentially severe consequences. Black swan events are characterized by their extreme rarity, their severe impact, and the widespread insistence they were… Continue reading
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What Coronavirus Tells Us About Risk
As I sit down to write this post I’ve just received an email from a weekly design blog I subscribe to. This edition is titled , alarmingly, ‘Pandemic Prep’. It begins “We are interrupting our regularly scheduled newsletter format and… Continue reading
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The Creative Value Of Open-Mindedness
Innovation is, essentially, about being endlessly curious. Curious, and a little bit paranoid that the way you do things isn’t the best way. Looking outside your organisation means gathering and understanding trends and weak signals that indicate emerging needs or… Continue reading
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How To Resist Corporate Hoarding
Many companies are still using software built or purchased from a time when Blockbuster were fining us for late returned videos. Most of the companies we admire for their innovation , your Amazons, your Netflixes or your Apples have no… Continue reading
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Putting The Needs Of The User Before The System
Are some countries more innovative than others? Certainly many have tried to measure it, with the UK being outperformed by the likes of South Korea, Israel and Finland. As the CEO of Pfizer, Albert Bourla has said, the role of… Continue reading
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Redesigning Organisations For Positive Deviance
What if the traditional way that we think change happens is all wrong? What if our focus on the spread and scale of innovative business solutions isn’t the answer – but is part of the fundamental problem? In 1990, an… Continue reading
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How To Kill Doomed Projects
The challenge for managers in the “can-do” culture of business is to distinguish between belief as a key driver of success—and belief as something that can blind managers to a project’s ultimate failure – Isabelle Royer It’s always easier to… Continue reading
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How To Kill Ideas
We were asked a really good question last week with the visit to Bromford of the Disruptive Innovators Network. How long should you spend on an idea? In the early days of Bromford Lab we had a 12 WEEKS MAX rule.… Continue reading
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Lessons Learned From Five Years of Failure
Sometimes the execution of the idea doesn’t need to be the best to succeed. In 1989 a video game designer called Gunpei Yokoi changed the world with the launch of the original Nintendo Game Boy. It took gaming out of… Continue reading
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Nine Ways To Unlock Creativity In Your Organisation
Some organisations are obsessive about finding the silver bullet—the one-shot wonder that solves everything. In an effort to strengthen performance, we’ll often make disproportionate investments in a single initiative to invoke change. Others are fixed on generating ideas – jumping… Continue reading
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How To Avoid Innovation Theatre
Consistent investment, dedicated teams, proper evidencing of decisions, alignment with strategy. A simple but critical recipe for innovation in future-ready organisations – Tom Cheesewright One of the questions I get asked most frequently is“How do you define innovation?” This week… Continue reading



















