Paul Taylor

Social Media

April 1, 2024

LinkedIn Vs Twitter: Which Is Best?

The older I have become the more I have realised that the best things that have happened in my life have had little to do with judgement, planning and forethought – and everything to do with random chance and connection.… Continue reading
October 24, 2023

The Inauthentic Authenticity of LinkedIn

Amidst all the talk about about the chaos/decline of the network formerly known as Twitter, hardly anyone is talking about what is happening on LinkedIn. LinkedIn is the world’s top professional social platform, with over 930 million members from 200… Continue reading
June 20, 2017

What Does Your Social Media Say About Your Organisation?

Please for the love of God can we stop with the Digital by Default, the Digital by Design – It’s just life! – Amy Nettleton There’s a danger we can overthink digital. Whilst organisations grapple with the ‘cultural challenges’ of… Continue reading
June 10, 2017

Redefining Trust In A Digital Age

Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution, a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally.… Continue reading
May 5, 2017

Making Sense of Social Media and Learning

In 2017 not using social media as a leader is akin to sitting in a closed office with the door shut and the phone on divert – all day everyday. However – there’s often a gap between social media and… Continue reading
December 9, 2016

Standing Out and Keeping Attention in the Digital Age

24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative.… Continue reading
October 24, 2016

Five Ways Social Media Can Inspire Creativity

Can Twitter make employees more innovative? In our study, Twitter users and non-users generally submitted the same number of ideas at work. However the ideas of Twitter users were rated significantly more positively by other employees and experts than the… Continue reading
December 30, 2014

My Five Most Popular Posts of 2014

It’s the time of year to reflect on the past 12 months and consider where next – personally and professionally. To that we also need to add our online profiles and give consideration to how we spend our digital time.… Continue reading
May 23, 2014

Five Things We Learned From Doing A Twitter Only Recruitment

About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment.… Continue reading
May 6, 2014

Social conversations: time to move beyond broadcasting

Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human – Aristotle That’s the intellectual stuff out of the way. Let’s talk about Instagram and… Continue reading
October 31, 2013

Your Own Personal Social Media Policy: 10 Top Tips

“Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,” – Professor Joonas Rokka One of the best links I saw last week was… Continue reading
May 24, 2013

Social Media Training: Don’t Mention #Socialmedia

Everything good in life , a cool business , a great romance , a powerful social movement – begins with a conversation – Daniel H. Pink Part of the reason for starting this blog was to share the journey… Continue reading
May 17, 2013

20 Things They Never Told Us About Going Social

‘Pecha Kucha’ (literally – “Chit Chat” in Japanese) is a short presentation of 20 slides shown for 20 seconds each. The 20×20 format allows the presenter to talk for six minutes and 40 seconds – no more, no less –… Continue reading
April 16, 2013

The Top 50 Power Players In Housing [Klout Edition]

“The list doesn’t destroy culture; it creates it. Wherever you look in cultural history, you will find lists. In fact, there is a dizzying array. We like lists because we don’t want to die.” – Umberto Eco We all love… Continue reading
March 22, 2013

How Social Is Your CEO?

Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website.… Continue reading
March 12, 2013

Why Social Recruitment Is Disrupting How We Apply For Jobs

What if your next employer spent ten minutes searching your online profile? Are you happy with everything they would find? Last week I posted about how social media could land you your next job and the dangers of online professional… Continue reading
March 5, 2013

The Social CV: How Social Media Could Get You Your Next Job

I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask… Continue reading
February 22, 2013

5 Social Media Policies That You Can Love

I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want… Continue reading
February 1, 2013

5 (More) Social Media Mistakes To Avoid

Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1. Failing to use a photo or avatar for your profile 2. Not completing your… Continue reading
January 25, 2013

Why Your Social Media Should Follow The Customer – Not Your Opening Hours

Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful… Continue reading