One of our main aims is to have customers who would recommend us to their friends. We put this in place over 7 years ago – as a big unifying key performance indicator aimed at getting the whole organisation behind delivering great customer experiences.
But this can’t be delivered on our own. Relationships are a two way thing.
The landlord / tenant relationship in UK social housing is a curious one. It has no break clause and is subject to no review or even dialogue to see how either party feels.
It has no equivalent in the consumer world, where the concept of walk away points mean service relationships can have an inherent dynamism about them. You satisfy the customer or you are at risk.
What we aim to do with the Customer Deal is to introduce that dynamic quality into the relationship.
So a customer won’t just be handed the keys.
We will get to know them before they even move in.
We will have a welcome visit where we see how they are settling down and what they think of the service so far.
We will arrange relationship reviews , typically every year or two years, where will talk about how things are going for both of us.
And based upon that we will look to tweak our service proposition to the individual customer. This could be incentives and benefits for keeping to the Deal.
I get a better deal out of O2 for being a loyal customer who doesn’t rip them off. Why shouldn’t a customer of social housing?
The end of lifetime tenancies has been painted as a terribly negative move within the housing sector. But , executed well , it brings with it the opportunity to introduce a totally different landlord / tenant relationship. One where the tenant is no longer a passive recipient.