The Great Divide?
Residents of social housing are , pretty much , excluded from access to the internet. If you believe everything you read.
Grant Shapps MP once said Social Housing tenants live in a “digital apartheid”
Martha Lane Fox has said that “Almost half” of the UK’s adult population who do not use the internet live in social housing.
This week Jake Berry MP went even further-saying the ‘vast majority’ of people living in social housing have no access.
So what are we to make of this?
Of the last 300 working age customers to join Bromford , 99% said they DO have access.
My conclusion? None of us have any idea what we are talking about. Me included.
Talking about this on Twitter yesterday made me even more certain that these statistics could be leading us up the wrong path:
Boris Worrall shared some of the work Orbit are doing – which indicates that far from being a “vast majority” – about a third of residents remain offline.
This comment from Nick Atkin pretty much goes to the heart of the matter. We are still obsessed on counting fixed access in the home in a world that’s gone mobile.
Kingsley Iball made the great point that there are huge knowledge gaps in some users of smartphones about their capabilities.
Broadband. Mobile. Wifi. 3G. 4G. The problem for UK Housing is many of our customers don’t understand this. People simply aren’t sure whether they have access or not.
And the drive to get everyone online can disguise the real challenge. Digital literacy.
“If you want to work on the core problem, it’s early school literacy.”
– James Barksdale, former CEO of Netscape
Both my Mom and Dad have “access”. In the home. Decent broadband. Good kit. But they are a world away from being the 21st Century “Digital Citizen”. Dad can check the Wolves scores and Mom can find Waterloo Road on iPlayer. That is pretty much it.
We need a different dialogue with social housing customers.
It’s why every new Bromford Customer now gets a Skills Assessment – including online capability. It’s a plan that we will start rolling out to existing customers. And we will use the people best placed to do it – members of the community that have seen the benefits of life online.
There are real barriers against access to the internet , most notably in rural communities and amongst the elderly.
But let us get our facts right and make sure we solve the right problem.