I’ve had a breakthrough that I want to share.
Last Week I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media.
- I’ll loan you an iPad for 12 Weeks.
- If it doesn’t change your life I will have it back. I will never mention Social Media to you again.
- But if you admit it changes your life and you prove you are tweeting , yammering and engaging with others online you get to keep it.
An hour before I gave this challenge we had debated every single reason NOT to engage in Social Media. The usual reasons were given: Viruses; Personal Data Privacy; Abusive Language; Louise Mensch; Piers Morgan. All valid reasons that I certainly couldn’t dispute.
Instead of presenting a counter-argument – we produced the iPads. And the challenge. Accept it – and you get to play with one. Immediately
Instantly – a room full of hardened cynics are transformed as they touch , poke and turn the iPads around in their hands. Apple understand design and they understand how we first learned to play as children. When we didn’t have any cynicism towards anything or anyone.
I’ll let you know how the challenge goes.
By the way , less than 24 hours later I had an email. From someone who just a few weeks ago told me they would NEVER engage in Social Media.
This is a bit of what it said:
Just wanted to say I’m a convert. It’s amazing. I’ve registered for Yammer. Can you send me that Beginners Guide to Twitter that you mentioned? P.S You won’t be getting your iPad back